June 12, 2024

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Airbnb is rolling out a new design to encourage travel discovery

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Journey reserving enterprise Airbnb is rolling out a new layout for its website and app to stimulate the discovery of unique destinations and aid longer stays.

The agency suggests this is its largest redesign in decades. The marquee feature is referred to as Categories, and it lets you explore properties all around the world — relatively than lookup for some thing precise.

With this, Airbnb aims to inspire people to believe about traveling in the long term, or using more time outings.

Encouraging discovery by categories

Speaking to TNW, Airbnb co-founder and CEO Brian Chesky reported travel research has been the identical for the previous 25 many years.

We assumed there was a far more inspiring way to construct a look for for travel that’s not just centered on spot. 1 difficulty with seeking by site is that we have households in 100,000 cities. Nobody can consider of 100,000 destinations to go.

So alternatively of typing in dates and destinations to appear for stays, the business wants you to just start out browsing.

At its start, Airbnb is debuting 56 categories that incorporate points like wonderful swimming pools, castles, and historical residences (design-based types) arctic, seashore, and lake (locale-based types) tenting, golfing, and surfing (activity-dependent categories).

List of categories launched by AIrbnb